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This site destinycustompools.com has the following in the site, "Destiny Custom Pools is the Houston areas turnkey backyard escapes builder and the areas only cost-plus builder." Our analyzers noticed that the webpage also stated " We stand apart from other Houston pool builders with our 4-step building process and 20-day average construction schedule." The Website also stated " View luxurious and contemporary pool and spa designs. Not sure how a pool will look in your backyard? Watch these yards come to life! Add a touch of elegance with a custom water feature. Get inspired with some of our favorite projects! Destiny Pool and Spa News." The website's header had Cost Plus as the most important keyword. It was followed by Pool Builder in Houston, Backyard escapes, and pool builder in Houston which isn't as highly ranked as Cost Plus. The next words the site used was Pool Builders in Houston. affordable pools was also included but might not be understood by web engines.